- Sun, 13 April 2025
Unicorn Seeker provides free and premium business-to-business (B2B) marketing strategies and investment advice on unicornseeker.com. Our contributors are marketing professionals actively working in B2B marketing, primarily within SaaS and Technology, addressing a fundamental problem: the lack of consistent, actionable advice or a clear roadmap for B2B marketing. There are many great B2B marketing influencers who highlight problems, but few offer practical solutions. Often, searches on Google or prompts on ChatGPT don’t provide the answers we need. Even consultants, agencies, and vendor client success managers frequently seem to know less than in-house teams. We built this website to solve the problems we faced ourselves, delivering the guidance and resources we couldn’t find elsewhere.
Our website provides real-world guidance grounded in what we call the Three Cs: Common Sense, Current, and Congruent with business results.
If an idea is too complex, it’s likely too complex to work or explain to executives and investors. If it seems like it’s working, it probably is. If it seems like it isn’t, it’s probably not.
Marketing evolves rapidly. A marketing plan should be based on works today.
Marketing should always align with business goals. If the business goal is profitability, your marketing should look different than if your goal is growth.
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